LIGHTWEIGHT

German-engineered carbon wheels for cycling's elite

Lightweight has been pushing the boundaries of carbon wheel technology for decades, drawing from aerospace engineering to create components that are as precise as they are powerful. Together with Seabrook Studio, we crafted a digital experience to match. From concept to code, every detail aims to reflect the brand’s technical precision and philosophy.

Services: 3D modeling, art direction, interface motion design, website design, frontend and backend development

Client: Lightweight

Creative partner: Seabrook Studio

Year of realization: 2025

Leveraging cutting-edge web technologies, we built a highly interactive experience driven by refined animations and a fully integrated 3D model. Every element was meticulously optimized to deliver maximum visual impact without compromising performance or user experience.

React

Next.js

Typescript

SCSS

GSAP

Three.js

Sanity CMS

Design
as anexperience

3D modeling

We recreated the wheel in Blender with exacting detail, then brought it to life with Three.js. Carefully optimized for the web, the result is a faithful digital twin that loads fast and looks stunning.

Blender

Three.js

While advanced visuals and interaction take center stage, usability and clarity were never compromised. The entire website is managed through Sanity CMS, giving administrators full control over content and the freedom to create and structure pages using the established design system.

Responsive
design

The website was designed and optimized for every device and viewport, ensuring a consistent and refined experience across desktop, tablet, and mobile. Layouts, interactions, and visuals adapt seamlessly to different screen sizes, so every user can fully engage with the experience.

Website’s
recognition

Our website has been recognized by two of the most prestigious platforms in the industry: Awwwards and CSS Design Awards. We didn’t just earn Website of the Day honors. We also received the Developer Award, honoring exceptional code quality, performance, and cross-browser excellence.